Iola, WI – The Iola Car Show is celebrating its 50th year, and the impact and success of the show continue to grow.

The Central Wisconsin Economy, the premier regional economic development organization in central Wisconsin, calculated a total economic impact of up to $30 million for Waupaca County and the 6 contiguous Wisconsin counties (Marathon, Outagamie, Portage, Shawano, Waushara, and Winnebago) resulting from the Iola Car Show event each year.

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